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wallstreet:online AG’s integrated offering across channels Connecting Germany’s retail finance ecosystem

For savers & investors

Full service: Use Smartbroker to trade virtually all licensed securities on any German venue permanently from €0 commission.

Set up free saving plans choosing from hundreds of ETFs.

More than 240k brokerage accounts are already hosted on our platforms.

For capital markets followers

Use the wallstreet:online platforms across websites and apps for comprehensive coverage of the latest capital markets news, investment trends and analyses.

Enjoy social interaction and education on ‘everything finance' on our forums, which connect more than 836k registered users.

For advertisers & banking partners

Targeted exposure to highly attractive consumer groups with savings & investments significantly above average levels - across our web and app media channels.

Wallstreet:online reached more than 3.9bn monthly page impressions in 2021 across its wholly-owned channels.
We empower savers & investors… …as Smartbroker customers, to make informed investment decisions
…as shareholders, to participate in the growth markets of digital advertising and online brokerage
Invest with wallstreet:online
  • Take trading into your own hands
  • Be part of Germany’s largest finance community, interact with like-minded savers & investors and get your latest stock exchange news
Invest in wallstreet:online
  • Invest in the business behind it all
  • Participate in the opportunities of a high-growth business model at the centre of digital transformation of the German retail finance ecosystem
Smartbroker is a multiple award-winning digital broker and Germany’s only provider combining the extensive product range of traditional brokers with the extremely favourable conditions of neo brokers
  • Trade virtually all licensed securities on any German venue permanently from €0 commission, including stocks, bonds, funds, ETFs, derivatives, and precious metals
  • Trade international equities on their respective primary exchange
  • Free brokerage accounts
  • Free savings plans
  • Derivatives trading starting from €0 from premium partners Morgan Stanley, HSBC, UBS and Vontobel
“No traditional provider can compete. Save up to €831 per year with Smartbroker”
(Finanztest 11/2020
“3 times high-score for Smartbroker! Truly free trading [...] is only possible when using the neo broker Smartbroker. In various investment scenarios, the Berlin-based company made it repeatedly into the Top 3.”
(Handelsblatt 02/2021)
#1 in all five sample depots. Combining the detailed scores [...], Smartbroker performed by far the best.”
(Euro am Sonntag, issue 32/2021)
CAC = client acquisition cost | growth rates calculated year-over-year
wallstreet:online is building Germany’s leading digital investment platform for private investors. We know our customers and have a proven track record of building products they love.
Investment Thesis
Multiple award-winning neo broker realizing ample growth potential
  • Clear differentiation & unique selling point - trade virtually all licensed securities on any German venue permanently from €0 commission
  • Small but expanding market share - c. 1% of total German brokerage accounts and c. 7% of 2021 new account openings1
  • Smartbroker is #1 - with c. 35% market share within the German neo broker ecosystem by assets under custody
  • Fast-growing market - number of online securities trades growing 6-8% p.a. | Target market of c. 5m execution-only (“XO”) investors in 2021 | Expecting 40% of all German securities holders to be XO investors by 20252
    • Unique and defensible competitive position
      Germany’s largest neo broker by assets under custody combined with the country’s largest finance community & leading independent stock exchange news hub
    • Market is not the limiting factor
    • Growing above market-growth levels
      Revenue growth (+129% in 2020) and client base expansion (+105% in 2021) at above-market growth levels are proof points of the successful product and go-to-market strategy
    • Focused on long-term value creation
      Diversified revenue base & profitable business model allow for healthy, largely self-financed growth focused on long-term value creation
1 Company estimate based on data from Deutsche Bundesbank and own research | 2 Oliver Wyman 2021
    • 200+ employees across brokerage and media
    • Almost 50% of the team working in tech (product, development, IT), 20% of employees tending to our customers’ needs
    • HQ in in Berlin, additional offices in Kiel and Leipzig
    • Founder-owned business listed on the Frankfurt Stock Exchange


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